A store’s layout is a call to action for a shopper. The visual appeal of products can draw in a window shopper and help convert them into a buying customer. It takes more than shelves and countertops to make a great store. The advantages of using virtual merchandising and retail merchandising through visual merchandising groups and firms in Las Vegas can optimize a store’s potential and generate sales.
The Importance of Visual Merchandising
A visual merchandising firm in Las Vegas understands the diversity of commerce that attracts visitors from around the world and encourages regular customers from its residents. The firm can start with a store before the grand opening or come in to refresh and revive its appeal to customers. They can identify focal points that draw the attention of customers outside the door who are moving at a fast pace. How the store is arranged and how customers interact with the products or services can lead to a more successful store and brand.
By arranging the products, high-interest items can be easily found. The customer experience can be more engaging with interactive displays. The presentation of a desired lifestyle can lead to sales. All of these things can be done by a group that brings an important skill set to a store.
Increase Customer Traffic
“Wow” pieces can hook the attention of a passer-by. Commercial interiors make the store visually appealing and inviting. That connection can bring foot traffic through the door. If only one type of item can be seen from the front door, it prevents potential customers from seeing the diversity and variety of products that a store in Las Vegas has to offer. However, items new to the store should be placed at or near the front to show repeat customers the latest offering and bring them in.
Merchandising effectively to a shopper’s senses can direct their attention to the items within. Posters promote styles and price tags advertise deals. Smells wafting from a vent entice food or fragrance buyers. An interactive display demonstrates usage or fun with a product. These are just a few examples of sensory experiences that bring potential customers into the store.
Increase Customer Sales
Visual merchandising can also increase sales in a store. When it comes to clothing, for example, a mannequin can show combinations that entice a shopper to buy multiple pieces instead of just one. The grouping of a brand can show features and attachments that make a main item more usable. Not only that, but an arrangement of complementing brands can lead to sales. Consider one brand’s bakeware next to another brand’s mixing utensils. Placing shirts next to pants can build a complete wardrobe. Groupings and arrangements that sell a lifestyle can sell more products.
The location of impulse items is also important in generating sales. Snacks and treats by the register are just a few common impulse purchases in stores. Replenishment products like socks or gift items like keychains are set to remind shoppers of purchases they almost forgot. Placement of particular goods also aids associates in engaging with customers. While they are scanning purchases, associates are given the opportunity to promote a new item or daily deal.
Improve Store Layout
Any store knows how to stay neat and do its best to be organized, but visual merchandising goes beyond that. Top-selling items need the right placement to attract customers and make the sale. Do customers tend to turn to the right when entering the store? Place new items or seasonal displays in that direction. Designated areas that are shopper-friendly with colorful merchandise or accessible displays can translate into sales growth. Customer traffic within the store can be complemented by a strong floor plan that reduces overcrowding and idling.
A layout that makes sense to the shopper can also make sense to the sales staff that is stocking or restocking products. If a product’s sales location is difficult to find, it is more likely to stay behind the counter and not get sold. This can also inhibit sales, even repeat sales, if it is an item that attracts customers to the store in the first place.
Optimize Store Resources
One of the greatest advantages of hiring a visual merchandising firm in Las Vegas is that it frees up the store resources that already exist. Rather than take away a salesperson from helping customers and completing sales in order to set up a window display, hire a merchandiser to do such tasks for the store.
Merchandisers can also see a use for an empty space and recommend a new purpose for it. They can also identify ways to display large items that may not sell as quickly and use them as part of a new display to redirect focus to it. A merchandiser’s expertise and communication can transform ideas that a salesperson or store owner may not be able to envision on their own.
A visual merchandising group can allow store management to maintain their focus on operations and training for sales rather than overseeing mannequins or point-of-sale displays. One survey revealed that an outside source for merchandising can cost up to 23% less than hiring a direct sales force. It is important to hire professionals for sales, and it can be cost-effective to hire professionals for merchandising for many stores.
The advantages of retail visual merchandising for Las Vegas stores and shopping centers increase foot traffic and sales because of improved layouts that benefit the customers. Stores also optimize their own resources by focusing on what they do best in terms of sales and services. Not every business owner has the vision or resources to create the flow or appeal of their store space. A collaboration between the store and a merchandising firm can transform the retail location with increased revenue and an exceptional customer experience. From large stores to charming boutiques, there are aspects of visual merchandising that create advantages to be successful in Las Vegas.